Identification of Variables and Factors Impacting Consumer Behavior in On-line Shopping in India: An Empirical Study

Sudesh Chhikara. Identification of Variables and Factors Impacting Consumer Behavior in On-line Shopping in India: An Empirical Study. In Marzia Zaman, Yawei Liang, Sohail M. Siddiqui, Tim Wang, Vincent Liu, Ceecee Lu, editors, E-business Technology and Strategy - International Conference, CETS 2010, Ottawa, Canada, September 29-30, 2010. Proceedings. Volume 113 of Communications in Computer and Information Science, pages 292-304, Springer, 2010. [doi]

Abstract

Abstract is missing.