Dickson K. W. Chiu, Ho-Fung Leung, Ka-man Lam. Making personalized recommendations to customers in a service-oriented economy: a quantitative model based on reputation and risk attitude. In Qi Li, Ting-Peng Liang, editors, Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi an, China, August 15-17, 2005. Volume 113 of ACM International Conference Proceeding Series, pages 210-216, ACM, 2005. [doi]
Abstract is missing.