See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption

Angela Aerry Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh 0001. See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

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