CRM campaigns with choice for enhanced business process performance: The collectivist customers' collaborative role for positive word-of-mouth

Michael Christofi, Alkis Thrassou, Hela Chebbi, Zafar U. Ahmed, Balakrishna Grandhi, Lea Iaia. CRM campaigns with choice for enhanced business process performance: The collectivist customers' collaborative role for positive word-of-mouth. Business Proc. Manag. Journal, 26(5):1225-1239, 2020. [doi]

Abstract

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