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Electronic Consumer Interaction, Technology-Enabled Encroachment, and Channel Power: The Changing Balance Between Manufacturers Electronic Distribution and Established Retailers

Eric K. Clemons, Michael C. Row. Electronic Consumer Interaction, Technology-Enabled Encroachment, and Channel Power: The Changing Balance Between Manufacturers Electronic Distribution and Established Retailers. In HICSS (5). pages 321-328, 1998. [doi]

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