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The Social Web As Marketplace: A Primer In Social Media Marketing

Efthymios Constantinides. The Social Web As Marketplace: A Primer In Social Media Marketing. In Angeliki Poulymenakou, Nancy Pouloudi, Katerina Pramatari, editors, The 4th Mediterranean Conference on Information Systems, MCIS 2009, Athens University of Economics and Business, AUEB, Athens, Greece, 25-27 September 2009. pages 81, Athens University of Economics and Business / AISeL, 2009. [doi]

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