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How do bidders' organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China

Xiling Cui, Vincent S. Lai, Paul Benjamin Lowry. How do bidders' organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China. Information & Management, 53(5):609-624, 2016. [doi]

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