Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page

Irena Pletikosa Cvijikj, Florian Michahelles. Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page. In Artur Lugmayr, Heljä Franssila, Christian Safran, Imed Hammouda, editors, Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011. pages 175-182, ACM, 2011. [doi]

Abstract

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