Kushal S. Dave, Vasudeva Varma. Learning the click-through rate for rare/new ads from similar ads. In Fabio Crestani, Stéphane Marchand-Maillet, Hsin-Hsi Chen, Efthimis N. Efthimiadis, Jacques Savoy, editors, Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010. pages 897-898, ACM, 2010. [doi]
Abstract is missing.