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Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking

Soussan Djamasbi, Marisa Siegel, Jeanine Skorinko, Tom Tullis. Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking. Int. J. Electronic Commerce, 15(4):121-158, 2011. [doi]

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