To be or not to be...social: incorporating simple social features in mobile game customer lifetime value predictions

Anders Drachen, Mari Pastor, Aron Liu, Dylan Jack Fontaine, Yuan Chang, Julian Runge, Rafet Sifa, Diego Klabjan. To be or not to be...social: incorporating simple social features in mobile game customer lifetime value predictions. In David Abramson, editor, Proceedings of the Australasian Computer Science Week Multiconference, ACSW 2018, Brisbane, QLD, Australia, January 29 - February 02, 2018. ACM, 2018. [doi]

Abstract

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