Susan M. Dray, Clare-Marie Karat, Daniel Rosenberg, David A. Siegel, Dennis R. Wixon. Is ROI an effective approach for persuading decision-makers of the value of user-centered design?. In Gerrit C. van der Veer, Carolyn Gale, editors, Extended Abstracts Proceedings of the 2005 Conference on Human Factors in Computing Systems, CHI 2005, Portland, Oregon, USA, April 2-7, 2005. pages 1168-1169, ACM, 2005. [doi]
Abstract is missing.