Customer acquired assortments and customer lifecycle value: implications for market segmentation

Zhirong Duan, Lihui Lin. Customer acquired assortments and customer lifecycle value: implications for market segmentation. In Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Yinping Yang, Christopher C. Yang, editors, Fourteenth International Conference on Electronic Commerce, ICEC '12, Singapore, August 7-8, 2012. pages 237-238, ACM, 2012. [doi]

Abstract

Abstract is missing.