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The Hitchhiker's Guide to the Long Tail: The Influence of Online-Reviews and Product Recommendations on Book Sales - Evidence from German Online Retailing

Thomas Ehrmann, Hendrik Schmale. The Hitchhiker's Guide to the Long Tail: The Influence of Online-Reviews and Product Recommendations on Book Sales - Evidence from German Online Retailing. In Proceedings of the International Conference on Information Systems, ICIS 2008, Paris, France, December 14-17, 2008. pages 157, Association for Information Systems, 2008. [doi]

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