Culling the FLoC: Market forces, regulatory regimes and Google's (mis)steps on the path away from targeted advertising

David Eliot, David Murakami Wood. Culling the FLoC: Market forces, regulatory regimes and Google's (mis)steps on the path away from targeted advertising. Information Polity, 27(2):259-274, 2022. [doi]

@article{EliotW22,
  title = {Culling the FLoC: Market forces, regulatory regimes and Google's (mis)steps on the path away from targeted advertising},
  author = {David Eliot and David Murakami Wood},
  year = {2022},
  doi = {10.3233/IP-211535},
  url = {https://doi.org/10.3233/IP-211535},
  researchr = {https://researchr.org/publication/EliotW22},
  cites = {0},
  citedby = {0},
  journal = {Information Polity},
  volume = {27},
  number = {2},
  pages = {259-274},
}