Scent Marketing: Making Olfactory Advertising Pervasive

Bernadette Emsenhuber. Scent Marketing: Making Olfactory Advertising Pervasive. In Hans Jörg Müller, Florian Alt, Daniel Michelis, editors, Pervasive Advertising. Human-Computer Interaction Series, pages 343-360, Springer, 2011. [doi]

@incollection{Emsenhuber11,
  title = {Scent Marketing: Making Olfactory Advertising Pervasive},
  author = {Bernadette Emsenhuber},
  year = {2011},
  doi = {10.1007/978-0-85729-352-7_17},
  url = {http://dx.doi.org/10.1007/978-0-85729-352-7_17},
  researchr = {https://researchr.org/publication/Emsenhuber11},
  cites = {0},
  citedby = {0},
  pages = {343-360},
  booktitle = {Pervasive Advertising},
  editor = {Hans Jörg Müller and Florian Alt and Daniel Michelis},
  series = {Human-Computer Interaction Series},
  publisher = {Springer},
  isbn = {978-0-85729-351-0},
}