Soheil Eshghi, Victor M. Preciado, Saswati Sarkar, Santosh S. Venkatesh, Qing Zhao 0001, Raissa M. D'Souza, Ananthram Swami. Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels. IEEE Trans. Network Science and Engineering, 7(2):750-763, 2020. [doi]
@article{EshghiPSVZDS20,
title = {Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels},
author = {Soheil Eshghi and Victor M. Preciado and Saswati Sarkar and Santosh S. Venkatesh and Qing Zhao 0001 and Raissa M. D'Souza and Ananthram Swami},
year = {2020},
doi = {10.1109/TNSE.2018.2873281},
url = {https://doi.org/10.1109/TNSE.2018.2873281},
researchr = {https://researchr.org/publication/EshghiPSVZDS20},
cites = {0},
citedby = {0},
journal = {IEEE Trans. Network Science and Engineering},
volume = {7},
number = {2},
pages = {750-763},
}