Opher Etzion, Amit Fisher, Segev Wasserkrug. e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auctions. In 2004 IEEE International Conference on e-Technology, e-Commerce, and e-Services (EEE 04), 29-31 March 2004, Taipei, Taiwan. pages 149-156, IEEE Computer Society, 2004. [doi]
Abstract is missing.