Research on Customer Segmentation Based on Profitability, Profit Growth Rate and Relationship Reliability

Zhi-guo Fan, Bo Fu, Xiao-liang Zhang. Research on Customer Segmentation Based on Profitability, Profit Growth Rate and Relationship Reliability. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 3133-3136, IEEE, 2010. [doi]

Abstract

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