How effective is targeted advertising?

Ayman Farahat, Michael C. Bailey. How effective is targeted advertising?. In Alain Mille, Fabien L. Gandon, Jacques Misselis, Michael Rabinovich, Steffen Staab, editors, Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012. pages 111-120, ACM, 2012. [doi]

Abstract

Abstract is missing.