Econometric analysis and digital marketing: how tomeasure the effectiveness of an ad

Ayman Farahat, James Shanahan. Econometric analysis and digital marketing: how tomeasure the effectiveness of an ad. In Stefano Leonardi, Alessandro Panconesi, Paolo Ferragina, Aristides Gionis, editors, Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013. pages 785-786, ACM, 2013. [doi]

Abstract

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