Ayman Farahat, James Shanahan. Econometric analysis and digital marketing: how tomeasure the effectiveness of an ad. In Stefano Leonardi, Alessandro Panconesi, Paolo Ferragina, Aristides Gionis, editors, Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013. pages 785-786, ACM, 2013. [doi]
@inproceedings{FarahatS13,
title = {Econometric analysis and digital marketing: how tomeasure the effectiveness of an ad},
author = {Ayman Farahat and James Shanahan},
year = {2013},
doi = {10.1145/2433396.2433502},
url = {http://doi.acm.org/10.1145/2433396.2433502},
researchr = {https://researchr.org/publication/FarahatS13},
cites = {0},
citedby = {0},
pages = {785-786},
booktitle = {Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013},
editor = {Stefano Leonardi and Alessandro Panconesi and Paolo Ferragina and Aristides Gionis},
publisher = {ACM},
isbn = {978-1-4503-1869-3},
}