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Enhancing Consumer User Experience, Education and Brand Awareness through Musical Advergames

Forouzan Farzinnejad, Hadi Khezrian, Mohsen Kasiri, Milufar Baghaei. Enhancing Consumer User Experience, Education and Brand Awareness through Musical Advergames. In Proceeding of the 28th International Conference on Computers in Education, ICCE 2020, virtual, November 23-27, 2020. Asia-Pacific Society for Computers in Education, 2020. [doi]

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