Customer Engagement in Online Communities: A New Conceptual Framework Integrating Motives, Incentives and Motivation

Esther Federspiel, Dorothea Schaffner, Seraina Mohr. Customer Engagement in Online Communities: A New Conceptual Framework Integrating Motives, Incentives and Motivation. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 21, 2014. [doi]

Abstract

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