What Role Do Emotions Play for Brands in Online Customer Reviews?

Armin Felbermayr, Alexandros Nanopoulos. What Role Do Emotions Play for Brands in Online Customer Reviews?. In Václav Repa, Tomás Bruckner, editors, Perspectives in Business Informatics Research - 15th International Conference, BIR 2016, Prague, Czech Republic, September 15-16, 2016, Proceedings. Volume 261 of Lecture Notes in Business Information Processing, pages 297-311, Springer, 2016. [doi]

Abstract

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