Determinants of consumers' attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations

Xifei Feng, Shenglan Fu, Jin Qin. Determinants of consumers' attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations. Computers in Human Behavior, 63:334-341, 2016. [doi]

Abstract

Abstract is missing.