Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking

Olivia Foulds, Leif Azzopardi, Martin Halvey. Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking. In Falk Scholer, Paul Thomas 0001, David Elsweiler, Hideo Joho, Noriko Kando, Catherine Smith, editors, CHIIR '21: ACM SIGIR Conference on Human Information Interaction and Retrieval, Canberra, ACT, Australia, March 14-19, 2021. pages 107-117, ACM, 2021. [doi]

Abstract

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