Jen-Ruei Fu, Chiung-Wen Hsu, I-Wei Lu. Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 257, 2018. [doi]
@inproceedings{FuHL18-0, title = {Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective}, author = {Jen-Ruei Fu and Chiung-Wen Hsu and I-Wei Lu}, year = {2018}, url = {https://aisel.aisnet.org/pacis2018/257}, researchr = {https://researchr.org/publication/FuHL18-0}, cites = {0}, citedby = {0}, pages = {257}, booktitle = {22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018}, editor = {Masaaki Hirano and Michael D. Myers and Kyoichi Kijima and Motonari Tanabu and Dai Senoo}, }