Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective

Jen-Ruei Fu, Chiung-Wen Hsu, I-Wei Lu. Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 257, 2018. [doi]

@inproceedings{FuHL18-0,
  title = {Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective},
  author = {Jen-Ruei Fu and Chiung-Wen Hsu and I-Wei Lu},
  year = {2018},
  url = {https://aisel.aisnet.org/pacis2018/257},
  researchr = {https://researchr.org/publication/FuHL18-0},
  cites = {0},
  citedby = {0},
  pages = {257},
  booktitle = {22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018},
  editor = {Masaaki Hirano and Michael D. Myers and Kyoichi Kijima and Motonari Tanabu and Dai Senoo},
}