Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory - researchr publication

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Jen-Ruei Fu, Pei-Hung Ju, Chiung-Wen Hsu. Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory. Electronic Commerce Research and Applications, 14(6):616-630, 2015. [doi]

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