Mengyao Fu, Bingqing Xiong, Eric T. K. Lim, Chee-Wee Tan, Weiquan Wang. How to Tell an Attractive Digital Story? The Revolution of Product Placement in the Mobile App Store. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 152, 2020. [doi]
Abstract is missing.