Tomoyuki Fujita, Nozomi Sugiyama, Motoshi Kanke, Toshiyuki Yasui, Seiko Shirasaka, Takashi Maeno. Concept Design of Cause-Related Marketing Using Wants Chain Analysis and Co-creation Workshops. In Masaaki Mochimaru, Kanji Ueda, Takeshi Takenaka, editors, Serviceology for Services, Selected papers of the 1st International Conference of Serviceology, ICServ 2013, Tokyo, Japan, 16-18 October 2013. pages 235-242, Springer, 2013. [doi]
Abstract is missing.