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Augmented Reality as a New Marketing Strategy

Cristian Gallardo, Sandy P. Rodríguez, Irma E. Chango, Washington X. Quevedo, Jaime Santana, Aldrin G. Acosta, Julio C. Tapia, Víctor H. Andaluz. Augmented Reality as a New Marketing Strategy. In Lucio Tommaso De Paolis, Patrick Bourdot, editors, Augmented Reality, Virtual Reality, and Computer Graphics - 5th International Conference, AVR 2018, Otranto, Italy, June 24-27, 2018, Proceedings, Part I. Volume 10850 of Lecture Notes in Computer Science, pages 351-362, Springer, 2018. [doi]

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