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Do users care about ad's performance costs? Exploring the effects of the performance costs of in-app ads on user experience

Cuiyun Gao, Jichuan Zeng, Federica Sarro, David Lo 0001, Irwin King, Michael R. Lyu. Do users care about ad's performance costs? Exploring the effects of the performance costs of in-app ads on user experience. Information \& Software Technology, 132:106471, 2021. [doi]

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