Dinesh Garg, Y. Narahari, Siva Sankar Reddy. Design of an Optimal Auction for Sponsored Search Auction. In 9th IEEE International Conference on E-Commerce Technology (CEC 2007) / 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (EEE 2007), 23-26 July 2007, National Center of Sciences, Tokyo, Japan. pages 439-442, IEEE Computer Society, 2007. [doi]
Abstract is missing.