Value Miner: A Data Mining Environment for the Calculation of the Customer Lifetime Value with Application to the Automotive Industry

Katja Gelbrich, Reza Nakhaeizadeh. Value Miner: A Data Mining Environment for the Calculation of the Customer Lifetime Value with Application to the Automotive Industry. In Ramon López de Mántaras, Enric Plaza, editors, Machine Learning: ECML 2000, 11th European Conference on Machine Learning, Barcelona, Catalonia, Spain, May 31 - June 2, 2000, Proceedings. Volume 1810 of Lecture Notes in Computer Science, pages 154-161, Springer, 2000. [doi]

Abstract

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