Spillover Effect of Content Marketing in E-commerce Platform under the Fan Economy Era

Ruibin Geng, Shichao Wang, Xi Chen. Spillover Effect of Content Marketing in E-commerce Platform under the Fan Economy Era. In 2018 International Conference on Information Resources Management - Addressing Global Challenges through Digital Transformation, CONF-IRM 2018, Ningbo, China, June 3-5, 2018. pages 39, 2018. [doi]

Abstract

Abstract is missing.