Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofstede. Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. Marketing Science, 27(4):730-744, 2008. [doi]

Abstract

Abstract is missing.