Enhancing Player Retention in Mobile Gaming through Predictive Customer Lifetime Value Modeling using BG/NBD

Naga Lakshmi Subha Pavan Kumar Ghantasala. Enhancing Player Retention in Mobile Gaming through Predictive Customer Lifetime Value Modeling using BG/NBD. AI Matters, 10(2):9-11, June 2024. [doi]

Abstract

Abstract is missing.