A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance

Antonio Ghezzi, Andrea Cavallaro, Andrea Rangone, Raffaello Balocco. A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance. In Slimane Hammoudi, Leszek A. Maciaszek, Ernest Teniente, editors, ICEIS 2015 - Proceedings of the 17th International Conference on Enterprise Information Systems, Volume 3, Barcelona, Spain, 27-30 April, 2015. pages 196-203, SciTePress, 2015. [doi]

Abstract

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