Race, religion or sex: what makes a superbowl ad controversial?

Rumi Ghosh, Sitaram Asur. Race, religion or sex: what makes a superbowl ad controversial?. In Filippo Menczer, Jim Hendler, William H. Dutton, Markus Strohmaier, Ciro Cattuto, Eric T. Meyer, editors, ACM Web Science Conference, WebSci '14, Bloomington, IN, USA, June 23-26, 2014. pages 265-266, ACM, 2014. [doi]