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2-tuple fuzzy linguistic perceptions and probabilistic awareness-based heuristics for modeling consumer purchase behaviors

Jesús Giráldez-Cru, Manuel Chica, Oscar Cordón, Francisco Herrera. 2-tuple fuzzy linguistic perceptions and probabilistic awareness-based heuristics for modeling consumer purchase behaviors. In 29th IEEE International Conference on Fuzzy Systems, FUZZ-IEEE 2020, Glasgow, UK, July 19-24, 2020. pages 1-8, IEEE, 2020. [doi]

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