David Godes. The Strategic Impact of References in Business Markets. Marketing Science, 31(2):257-276, 2012. [doi]
@article{Godes12,
title = {The Strategic Impact of References in Business Markets},
author = {David Godes},
year = {2012},
doi = {10.1287/mksc.1110.0695},
url = {http://dx.doi.org/10.1287/mksc.1110.0695},
researchr = {https://researchr.org/publication/Godes12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {2},
pages = {257-276},
}