The Strategic Impact of References in Business Markets

David Godes. The Strategic Impact of References in Business Markets. Marketing Science, 31(2):257-276, 2012. [doi]

@article{Godes12,
  title = {The Strategic Impact of References in Business Markets},
  author = {David Godes},
  year = {2012},
  doi = {10.1287/mksc.1110.0695},
  url = {http://dx.doi.org/10.1287/mksc.1110.0695},
  researchr = {https://researchr.org/publication/Godes12},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {31},
  number = {2},
  pages = {257-276},
}