Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior

Khim-Yong Goh, Hunhong Chu, Winnie Soh. Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 150, Association for Information Systems, 2009. [doi]

Abstract

Abstract is missing.