Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions

Shumpei Goke, Gabriel Y. Weintraub, Ralph A. Mastromonaco, Samuel S. Seljan. Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions. In David M. Pennock, Ilya Segal, Sven Seuken, editors, EC '22: The 23rd ACM Conference on Economics and Computation, Boulder, CO, USA, July 11 - 15, 2022. pages 295, ACM, 2022. [doi]

Abstract

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