Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints

Dmitri Goldenberg, Javier Albert, Lucas Bernardi, Pablo Estevez. Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints. In Rodrygo L. T. Santos, Leandro Balby Marinho, Elizabeth M. Daly, Li Chen 0009, Kim Falk, Noam Koenigstein, Edleno Silva de Moura, editors, RecSys 2020: Fourteenth ACM Conference on Recommender Systems, Virtual Event, Brazil, September 22-26, 2020. pages 486-491, ACM, 2020. [doi]

Abstract

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