Daniel G. Goldstein, R. Preston McAfee, Siddharth Suri. The effects of exposure time on memory of display advertisements. In Yoav Shoham, Yan Chen, Tim Roughgarde, editors, Proceedings 12th ACM Conference on Electronic Commerce (EC-2011), San Jose, CA, USA, June 5-9, 2011. pages 49-58, ACM, 2011. [doi]
Abstract is missing.