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The cost of annoying ads

Daniel G. Goldstein, R. Preston McAfee, Siddharth Suri. The cost of annoying ads. In Daniel Schwabe, Virgílio A. F. Almeida, Hartmut Glaser, Ricardo A. Baeza-Yates, Sue B. Moon, editors, 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013. pages 459-470, International World Wide Web Conferences Steering Committee / ACM, 2013. [doi]

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