An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

M. Awais Shakir Goraya, Zhu Jing, Mahmud Akhter Shareef, Muhammad Imran, Aneela Malik, Muhammad Shakaib Akram. An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business. Electronic Markets, 31(1):181-195, 2021. [doi]

@article{GorayaJSIMA21,
  title = {An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business},
  author = {M. Awais Shakir Goraya and Zhu Jing and Mahmud Akhter Shareef and Muhammad Imran and Aneela Malik and Muhammad Shakaib Akram},
  year = {2021},
  doi = {10.1007/s12525-019-00347-w},
  url = {https://doi.org/10.1007/s12525-019-00347-w},
  researchr = {https://researchr.org/publication/GorayaJSIMA21},
  cites = {0},
  citedby = {0},
  journal = {Electronic Markets},
  volume = {31},
  number = {1},
  pages = {181-195},
}