An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

M. Awais Shakir Goraya, Zhu Jing, Mahmud Akhter Shareef, Muhammad Imran, Aneela Malik, Muhammad Shakaib Akram. An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business. Electronic Markets, 31(1):181-195, 2021. [doi]

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