Vincent Göttel, Bernd W. Wirtz, Paul F. Langer. Success factors of brand community management in social media. IJEB, 16(1):1-31, 2021. [doi]
@article{GottelWL21, title = {Success factors of brand community management in social media}, author = {Vincent Göttel and Bernd W. Wirtz and Paul F. Langer}, year = {2021}, doi = {10.1504/IJEB.2021.112762}, url = {https://doi.org/10.1504/IJEB.2021.112762}, researchr = {https://researchr.org/publication/GottelWL21}, cites = {0}, citedby = {0}, journal = {IJEB}, volume = {16}, number = {1}, pages = {1-31}, }