Success factors of brand community management in social media

Vincent Göttel, Bernd W. Wirtz, Paul F. Langer. Success factors of brand community management in social media. IJEB, 16(1):1-31, 2021. [doi]

@article{GottelWL21,
  title = {Success factors of brand community management in social media},
  author = {Vincent Göttel and Bernd W. Wirtz and Paul F. Langer},
  year = {2021},
  doi = {10.1504/IJEB.2021.112762},
  url = {https://doi.org/10.1504/IJEB.2021.112762},
  researchr = {https://researchr.org/publication/GottelWL21},
  cites = {0},
  citedby = {0},
  journal = {IJEB},
  volume = {16},
  number = {1},
  pages = {1-31},
}